Client:
Heute Leute is an event platform organising alternative music and contemporary art experiences across Berlin and the UK.
Brief:
The identity draws inspiration from brutalist architecture and cellular structures, exploring the relationship between organic and man-made systems. This contrast became a visual metaphor for Berlin's underground club culture, where raw industrial spaces and human expression constantly intersect.
The identity draws inspiration from brutalist architecture and cellular structures, exploring the relationship between organic and man-made systems. This contrast became a visual metaphor for Berlin's underground club culture, where raw industrial spaces and human expression constantly intersect.
Execution:
Berlin has long been a global reference point for alternative music and nightlife, making it the ideal context for a visually ambitious identity. I combined AI-generated imagery, 3D design and motion to create a flexible visual language that feels both experimental and contemporary. The goal was to create visuals that resonated not only with club-goers but also with Berlin's creative community, where visual culture is as important as the music itself.
Berlin has long been a global reference point for alternative music and nightlife, making it the ideal context for a visually ambitious identity. I combined AI-generated imagery, 3D design and motion to create a flexible visual language that feels both experimental and contemporary. The goal was to create visuals that resonated not only with club-goers but also with Berlin's creative community, where visual culture is as important as the music itself.
Having lived in Berlin, I experienced first-hand the city's exceptionally high design standards, particularly within its music and cultural scene. This became an important benchmark throughout the project and influenced every stage of the creative process.
My role included designing the visual identity, logo, event posters, social media content, merchandise, event wristbands and promotional animations.
One of the most rewarding aspects of the project was experimenting with forms inspired by brutalist architecture. Growing up in Belgrade, Serbia, surrounded by this style, gave the work an additional personal dimension.
